Can a distributor give a dump bin ice cooler to an off-premise retailer so singles can be sold at the register? 

No – this is something of value.  NA coolers can be given provided as long as the distributor does not store alcoholic beverages in the cooler.  Retailers that receive NA coolers from distributors and store alcoholic beverages in the NA cooler will be cited by the ILCC. 

Matt Tanaka

Matt Tanaka is a digital marketer who lives in Chicago with his beautiful wife Laura and their incredibly lazy French Bulldog, Bento. He is an experienced writer, obsessive planner and firm believer in the ability of digital tools to connect brands with their audiences.